Italian motorcycle artisans MV Agusta are ending 2015 on a high note after recording a 30% sales increase worldwide. MV Agusta looks set to end the year on a high note after it recorded a 30% increase of its sales for 2015.
No doubts that the cash flow injection by new shareholders Mercedes-AMG have contributed to this very well indeed. The firm reportedly sold up to 9,000 units globally this year, recording heathy growth rates outside of its Italian home market as well.
The brand’s performance in Italy remains rather flat with a 0.1% decrease this year compared to 2014. Elsewhere though, the MV brand is thriving to say the least especially in the UK where it recorded a staggering 140% increase compared to 2014.
The firm states that revenue is up by 30% for 2015, which means it is enjoying larger-than-average contribution margin of 40%. Much of this is contributed by strong sales performance of several premium models, notably the likes of the Tursimo Veloce and Dragster RR.
However, it is worth noting that MV Agusta did not unveil a new-for-2016 model during the recent EICMA 2015 show. Whether the brand is able to retain this momentum next year without a substantially new model remains to be seen.