With KTM’s revenue exceeding €1 billion in 2015, it is easy to see that much of the Austrain brand’s own range of small capacity bikes fuelled this success. However, KTM also enjoyed this success from the contributions of two other brands it owns, namely Husaberg and Husqvarna. Curcially, the latter Swedish marque enjoyed it own success throughout 2015 as well.
Owned by KTM since 2013, the Swedish brand saw a healthy sales increase in 2015 after selling a total of 21,513 motorcycles worldwide. This marks a healthy 31% increase from the Husqvarna brand’s’s 2014 sales figures of 16,337 units. For Husqvarna at least, 2015 was the brand’s best ever year in terms of sales throughout its history that spans more than 110 years since 1903.
The brand highlighted that much of this growth was fulled by the efforts of parent company KTM towards expanding the Swedish marque’s previously weak dealer network in both the American and Canadian markets. The network improved as it grew by the numbers and size since KTM boss Stefan Pierer acquired the brand from the BMW Group in 2013.
Experts believe that Husqvarna will continue its growth in 2016 following the brand’s planned introduction of the 701 Enduro and 701 Supermoto models, as well as its continuing effort in expanding its dealership network as well. What will also be interesting to see is how the 401 Svartpilen and 701 Vitpilen concepts will perform when released as production models sometime in 2017.
Source: Husqvarna via Asphaltandrubber